The fines for GDPR non-compliance can be as high as 4% of the company's total turnover or €20 million, whichever amount is greater. With data breaches becoming a common occurrence, website owners should ensure that compliance is in order. The General Data Protection Regulation, or simply GDPR, is important for any website that collects personal data from website visitors to help protect their privacy. Non-compliance can result in very serious financial penalties, along with damage to brand reputation.