Visual Identity System (Creative Layer)

Look as good as you sound.

A strong visual identity doesn’t just make you prettier. It makes you unforgettable. Your brand should feel like a vibe - cohesive, intentional, and immediately recognizable whether someone sees your logo, a headline, or a simple Instagram Story.

We craft identities that scale effortlessly across platforms, stay true to your strategy, and feel modern without chasing trends that will age faster than a TikTok meme.

What’s Included

  • Full brand guidelines (PDF + Notion)
  • Logo system + variations
  • Iconography library
  • Accessible color system
  • Typography hierarchy
  • Grid + layout principles
  • Photography + art direction
  • Brand patterns, illustrations, shapes
  • Business cards + email signatures
  • Presentation + pitch deck templates
  • Social media starter pack

Why It Matters

Your brand has about 0.05 seconds to make a first impression. A polished, intentional identity builds trust instantly and gives your team easy, repeatable tools to stay consistent everywhere.

FAQs

You’ll get a set of clear brand rules covering your logo, colors, fonts, and imagery, so your brand always feels cohesive—no matter where it appears.

Definitely! SOHO’s team gets to know your goals through relaxed workshops and honest chats, making sure the final result fits your business perfectly.

Absolutely. Whether you’re starting fresh or updating an existing brand, SOHO loves breathing new life into established businesses.

SOHO works with tech startups, SaaS, e-commerce & creative brands.

Yes. You’ll get plain-English guidance so you and your team know how to keep your brand looking sharp and professional everywhere you show up.

For sure. The agency creates user-friendly online stores, designs engaging product pages, and ensures your visual identity shines online.

Just reach out! SOHO will guide you through the first steps, schedule a workshop, and map out the process to fit your goals and timeline.​

Clients choose SOHO for their mix of experienced designers, individualized attention, clear communication, and a track record of creating unique, effective brands that stand out in any market.

Modern SOHO workspace with sleek design and creative atmosphere.
Modern SOHO office space with stylish interior design and ergonomic furniture.

Dublin

Landscape House, Baldonnell, Co. Dublin, D22 P3K7, Ireland

Berlin

Unter den Linden 40, 10117 Berlin, Germany

NYC

60 Broad St, New York, NY 10004, United States

SOHO is where sharp strategy meets powerful design. We help companies upgrade outdated brands, build fast and intuitive websites, and create digital experiences that convert. With expertise across branding, UX, development and marketing, we don’t just deliver assets - we deliver momentum. We align your brand with your business goals, craft visuals that win attention, and build digital platforms engineered for performance. If you’re ready to level up your brand and stand out in a crowded market, SOHO is the team to take you there.

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