When it comes to managing your content online, choosing the right Content Management System (CMS) is crucial. More than just a platform to publish your content, an effective CMS should help you manage your digital assets, ensure greater control of your digital identity and enhance user experience. Two major types of CMS that compete for site owners' attention are traditional CMS and headless CMS. Wondering which one is right for you? Read along for an in-depth comparison to help you make an informed decision.
If you're an experienced designer, you've likely felt the tug-of-war between two major players in the design software sphere: Figma and Adobe XD. But with such compelling offerings from both sides, choosing between the two can feel like an exercise in splitting hairs.
Over the past decade, sustainability has transformed from a trendy buzzword into a vital business requirement. Recognizing the imperative of Eco-Friendly Entrepreneurship, startups around the world are starting to blend profit goals with green ethics.
Published by Nigel Jordan in Sustainability
Ever wondered about the influence of Colour Psychology in your digital interfaces? Whether an app, a website, or a digital advertisement, colour choice plays a critical role in the user experience. Let's explore how.
For years, black text on a white background was standard practice in much of the digital realm. Coders and anybody who knows their way around command prompts have long enjoyed dark-colored backgrounds. But many others who spend their working hours in front of a screen learn to live with harsh whitespace and brutal contrasts.
A website with excellent user experience (UX) is one site visitors want to frequent often. Your bounce rates will go down and conversions will go up. However, if you aren’t attracting the right audience, all your effort is for nothing. Combine UX design and SEO to create the perfect duo of usefulness and function.
A company’s brand identity is all the things that make up its public image. Brand identity is more in your customer’s control than you think.
Marketing professionals keep an eye on the tactics that work to bring in new customers. Marketing trends change from season to season, depending on new technology and where consumers put their money. The last year and a half has been unique thanks to the pandemic and people’s changing priorities.
If you’re on any social media platforms — and who isn’t? — you’ve likely seen influencer marketing in action. For example, maybe your favourite blogger shares a recipe using a specific product. The reach of influencers grows each year thanks to the increasing use of the internet. Even startups and small businesses benefit from influencer marketing in 2021.
More than 95℅ of small startups fail within their first five years of business, according to research by Convergehub. And quite a number of businesses fall into this category simply because they properly fail to take into account, a factor that is an incredibly important driver of consumer satisfaction - the user experience.