Project Description:

The Irish Museum of Modern Art (IMMA) website brings to life a dynamic platform that bridges contemporary art with everyday culture. Designed and developed to showcase IMMA's extensive national collection and ongoing programs, the site provides an intuitive and visually engaging experience for visitors. Rich with curated content, events, and an accessible collections archive, the website invites exploration from art lovers and casual visitors alike. Emphasizing ease of navigation and strong visual storytelling, the project captures IMMA’s mission of inspiring creativity and fostering cultural connection through digital means.

Challenge:

The challenge was to create a sophisticated, user-friendly website for IMMA that reflects the diversity and vibrancy of their modern and contemporary art collection while serving a broad audience - from art professionals to local visitors. The site needed to elegantly present over 3,500 artworks alongside busy event calendars and educational programming without overwhelming users. Ensuring accessibility, responsive performance, and seamless content management for IMMA’s evolving exhibitions and campaigns was critical, all while maintaining a strong, cohesive visual identity that reinforces their brand.

Solution:

The solution involved crafting a clean, modern design with intuitive navigation and rich multimedia integration. A modular content management system was implemented to allow the IMMA team to easily update exhibits, events, and research projects. Visual storytelling elements were enhanced through high-quality image galleries and detailed artwork descriptions, complemented by filterable search and archive features. Accessibility standards and responsive design principles ensured an inclusive experience across devices. The website also integrates e-commerce elements for the IMMA shop, supporting fundraising through merchandise sales while delivering a seamless user journey.

Results:

Since launch, the IMMA website has significantly increased visitor engagement and digital interaction with the museum’s offerings. Users report an enriched browsing experience that encourages deeper exploration of the collection and events. The site’s improved navigation and search tools have boosted online traffic and time spent per visit. Moreover, the seamless integration of the shop has contributed to increased revenue supporting museum programming. The digital platform now serves as both a cultural hub and a practical resource, enhancing IMMA’s mission to connect contemporary life and art for a diverse community.