Elevating a Global Health Tech Brand Through Digital Experience
Overview
Withings is a global leader in connected health devices, creating beautifully designed products that empower people to monitor and improve their health. As the brand continued to expand internationally and evolve its product ecosystem, Withings needed a digital experience that could clearly communicate complex technology while remaining approachable, human and premium.
SOHO partnered with Withings to deliver a refined digital experience that brings clarity to the brand’s product offering, strengthens storytelling across the site, and supports both commercial and educational objectives.
The Challenge
Withings’ product range spans multiple health categories — from smart scales and watches to blood pressure monitors and sleep tracking devices. Communicating the benefits of these products to a broad, global audience presented several challenges:
- Explaining complex health technology in a simple, accessible way
- Creating consistency across a growing range of products
- Balancing clinical credibility with an aspirational consumer brand
- Supporting international users with clear, scalable content structures
- Ensuring the digital experience matched the premium quality of the products
The existing digital experience did not fully support these needs, resulting in fragmented messaging and missed opportunities to guide users through the product ecosystem.
Our Approach
Digital Strategy
We worked closely with the Withings team to define a clear digital strategy focused on product clarity, user education and brand coherence. This ensured that every interaction - from landing on the site to exploring individual products - reinforced trust, usability and innovation.
UX & Information Architecture
We redesigned the site structure to prioritise intuitive user journeys, helping visitors:
- Understand how products fit into a broader health ecosystem
- Quickly identify the right product for their needs
- Move seamlessly between educational content and product pages
Clear hierarchy and simplified navigation reduce cognitive load while encouraging deeper engagement.
Design System
The visual design reinforces Withings’ premium positioning through clean layouts, confident typography and a restrained colour palette. Product imagery and motion are used purposefully to highlight key features without overwhelming users.
A flexible design system ensures consistency across the site while allowing individual products to retain their own identity.
Development
SOHO delivered a robust, scalable front-end build that supports frequent product updates and international rollout. Performance, responsiveness and maintainability were key considerations, ensuring the platform could evolve alongside the brand.
Results
+32%
increase in average session duration across product pages, indicating deeper user engagement
+27%
improvement in product page conversion rate, driven by clearer product storytelling and UX
+41%
increase in interactions with educational content, supporting user understanding and trust
- Global rollout across 10+ international markets, supported by a scalable, localisation-ready platform
- The new experience positions Withings as both a trusted health authority and a design-led consumer brand.
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