Branding Agency Berlin // SOHO Creative Group

Berlin Branding Agency for Purpose-Driven Brands

As a Berlin-based branding agency, we help businesses create brands that are clear, credible, and built to scale. Our work combines strategic thinking with strong visual identity to ensure brands connect with the right audience and stand out in competitive markets.

Berlin is home to startups, scale-ups, and global businesses operating in fast-moving industries. We understand the need for brands that are not only visually compelling, but strategically grounded and commercially effective.

Whether you’re launching a new brand or repositioning an existing one, we help you build a strong and consistent brand foundation.

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Our Branding Services in Berlin

We offer end-to-end branding services in Berlin, tailored to your business stage and goals.

Brand Strategy & Positioning

We define your brand’s purpose, positioning, values, and messaging. This strategic foundation guides every creative decision and ensures long-term clarity.

Visual Identity Design

We design distinctive visual identities, including logos, colour systems, typography, and brand guidelines built for consistency and scale.

Brand Messaging & Tone of Voice

We develop clear messaging frameworks and tone of voice guidelines that help your brand communicate confidently and consistently.

Brand Refresh & Repositioning

For established brands, we refine and evolve identities to stay relevant while preserving equity.

Our Branding Process

Our branding process is collaborative, strategic, and outcome-focused.

1. Discovery & Research

We explore your business, audience, competitors, and market context.

2. Brand Strategy

We define positioning, values, personality, and messaging.

3. Identity Design

We translate strategy into a visual identity system.

4. Implementation & Rollout

We support brand launch and application across key touchpoints.

5. Ongoing Support

Optimisation, enhancements, and continuous improvement.

Why Choose Our Branding Agency in Berlin

About →

35%+

Average increase in conversion rates

98%

Client Retention Rate

2M+

Audience Reach Annually

99%

On-Time Delivery Rate

What does a branding agency do?

A branding agency helps businesses define their identity, positioning, and visual language to communicate clearly and consistently.

Do you work with startups in Berlin?

Yes. We work with early-stage startups as well as established companies across Berlin and internationally.

Can you help with rebranding existing companies?

Yes. We regularly work on brand refresh and repositioning projects for growing and established organisations.

Do you offer brand guidelines?

Yes. All branding projects include practical brand guidelines to ensure consistency across channels.

Branding Projects in Berlin and Beyond

We’ve delivered branding projects for Berlin-based companies and international clients across a wide range of industries. Our work includes:

Startup brand launches
Brand identities for scale-ups
Rebrands for established organisations
Digital-first brand systems

Every brand we create is designed to be distinctive, usable, and future-proof.

Branding Agency in Berlin

Choosing the right branding agency in Berlin is about more than visual design.

Strategy-first branding approach
Senior-led team with deep brand experience
No templates or outsourced work
International experience with Berlin market insight
Clear, collaborative working process

We focus on building brands that support long-term growth, not short-term trends.

Very much enjoyed working with SOHO. They were responsive, collaborative and thoughtful with suggestions based upon our brief & company values. Highly recommended.

Modern professional wearing glasses in business setting.

Shum Singh

Agnitio Capital

We had a very good experience working with SOHO for the re-launch of our website. All communication went very smoothly and promptly, and we are happy with the end-result.

Experienced professional woman with glasses and dark hair in a modern office environment.

Soile Motsakov-Nykopp

Instagrid

SOHO helped us create a stunning new CI – from logo to website. They enabled us to take our branding efforts to the next level. The project timeline was very ambitious, and they always delivered on time.