How much do colors really matter when building a brand? If you’re thinking “a lot,” you’re on the right track—but there’s a twist. When it comes to color psychology for neurodiverse audiences, the old rules don’t always apply. Let’s explore why—and how—a thoughtful brand palette can make every visitor feel seen, comfortable, and included.
We believe that great brands aren’t just designed — they’re discovered. Behind every polished logo and compelling visual identity is a thoughtful, collaborative journey. In this article, we’re giving you a behind-the-scenes look at how our team transforms raw ideas into unforgettable brands — starting with our signature branding workshop.
A brand name does more than just label; it's your first contact with people. It is the base of what you are, and a way to be different. In a world full of choices, a name that sticks can make you stand out and help you grow. But how do you pick a name that not only sounds good but helps your business too?
The aesthetics of your content go a long way in keeping visitors' attention: roughly 38% will not engage further with your website if they dislike the appearance of your content. Both web design and typography have impacts on legibility and brand. Choosing the right font prevents increasing bounces and improves the user experience.
Ever wondered about the influence of Colour Psychology in your digital interfaces? Whether an app, a website, or a digital advertisement, colour choice plays a critical role in the user experience. Let's explore how.