April 14, 2025

Brand Names: How to pick a Winner

A brand name does more than just label; it's your first contact with people. It is the base of what you are, and a way to be different. In a world full of choices, a name that sticks can make you stand out and help you grow. But how do you pick a name that not only sounds good but helps your business too?

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January 16, 2025

Choosing the Right Font for Your Website: A Web Typography Guide

The aesthetics of your content go a long way in keeping visitors' attention: roughly 38% will not engage further with your website if they dislike the appearance of your content. Both web design and typography have impacts on legibility and brand. Choosing the right font prevents increasing bounces and improves the user experience.

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December 18, 2023

Exploring the Impact of Colour Psychology in User Experience

Ever wondered about the influence of Colour Psychology in your digital interfaces? Whether an app, a website, or a digital advertisement, colour choice plays a critical role in the user experience. Let's explore how.

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