When reaching out to us for the first time, many of our potential clients already have a detailed web design project brief. This typically includes a detailed description of their web design project, their business goals and clear functionality definitions. If you have a detailed brief for your project, that's great. Please send it over and we'll get back to you within a few days with an itemised proposal. However, if you're not sure what to include, here's a general list that might help get you started:

General Company Information

  • Full legal name of your company?
  • What sets you apart from your competitors? Why should customers buy your product or service?
  • What is your niche?
  • Target demographic (e.g. age, gender, geographic location, income, interests)?

Web Design Project Brief - Direction of your new website

  • If you have an existing website, what do you like and dislike about it?
  • Direct competitors? Please list their websites.
  • List up to five website designs (can be in unrelated industry areas) that you like and why?
  • What will be the purpose(s) of your new website?
  • Features and functionality you would like your new website to have?


  • Do you have the final content for the new website? If not, who will create the content and how different will it be from your current sitemap?
  • Does your company have branding guidelines? If not, should we create this for you?
  • Should we consider any existing print materials (brochures, business cards, flyers, etc)?

If you have a corporate style guide already created, great. We will follow those guidelines when designing your new website. If not, we will happily create this for you. This will then be used as a basis for any future web, print or email marketing campaign designs, therefore promoting consistency across all corporate brand visuals.

Web Design Budget & Timeline

  • Specific timeframe by which you need the website live?
  • Overall budget for the new website?

By giving us an idea of the estimated budget you have to work with, you'll enable us to make the best possible offer to fit within that budget.


  • Do you need ongoing website maintenance and updates? If so, how often?
  • Monthly maintenance budget?

We have several ongoing web design maintenance agreements with existing clients. Some of these arrangements are flexible, whereby the client simply reaches out with details of their requirements, we get back to them with estimated number of hours. If they approve, the work generally gets done within 2-3 days. We especially prefer long term clients!

In conclusion, the above list is quite generic and your enquiry will most probably need individual attention. Therefore, we'll likely have some follow up questions. Furthermore, we could jump on a call to discuss.