January 16, 2025

Choosing the Right Font for Your Website: A Web Typography Guide

The aesthetics of your content go a long way in keeping visitors' attention: roughly 38% will not engage further with your website if they dislike the appearance of your content. Both web design and typography have impacts on legibility and brand. Choosing the right font prevents increasing bounces and improves the user experience.

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October 8, 2021

Why Your Brand Identity Is More in Your Customer’s Control

A company’s brand identity is all the things that make up its public image. Brand identity is more in your customer’s control than you think.

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