April 14, 2025

Brand Names: How to pick a Winner

A brand name does more than just label; it's your first contact with people. It is the base of what you are, and a way to be different. In a world full of choices, a name that sticks can make you stand out and help you grow. But how do you pick a name that not only sounds good but helps your business too?

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January 16, 2025

Choosing the Right Font for Your Website: A Web Typography Guide

The aesthetics of your content go a long way in keeping visitors' attention: roughly 38% will not engage further with your website if they dislike the appearance of your content. Both web design and typography have impacts on legibility and brand. Choosing the right font prevents increasing bounces and improves the user experience.

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October 8, 2021

Why Your Brand Identity Is More in Your Customer’s Control

A company’s brand identity is all the things that make up its public image. Brand identity is more in your customer’s control than you think.

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July 27, 2021

Why Influencer Marketing in 2021 Will Be Your Business’s Juggernaut

If you’re on any social media platforms — and who isn’t? — you’ve likely seen influencer marketing in action. For example, maybe your favourite blogger shares a recipe using a specific product. The reach of influencers grows each year thanks to the increasing use of the internet. Even startups and small businesses benefit from influencer marketing in 2021.

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June 17, 2020

Web Design Trends In 2020 (part 2)

Web design trends in 2020 have been abundant, due to this, we had to make a second part release. Topping up our list of trends seen in 2020, here in part two we dive into a further five web design trends we have seen making waves. You will want to consider adding these features to your website or at least know about them.

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May 26, 2020

Web Design Trends In 2020 (part 1)

Let’s face it, you don’t want to be left behind when it comes to web design trends! A website that is unique, impactful and modern is not only going to stay in style for longer but also set the benchmark for those who follow. Here are the five most impactful web design trends we have seen in 2020 to keep your website both up to date and innovative.

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