How much do colors really matter when building a brand? If you’re thinking “a lot,” you’re on the right track—but there’s a twist. When it comes to color psychology for neurodiverse audiences, the old rules don’t always apply. Let’s explore why—and how—a thoughtful brand palette can make every visitor feel seen, comfortable, and included.
We believe that great brands aren’t just designed — they’re discovered. Behind every polished logo and compelling visual identity is a thoughtful, collaborative journey. In this article, we’re giving you a behind-the-scenes look at how our team transforms raw ideas into unforgettable brands — starting with our signature branding workshop.
Let's be real: you're a small business owner, and you're wearing a lot of hats. You don't have to have a sprawling marketing department or an unlimited budget, but there is one thing that you can control that makes a gigantic difference—consistent branding. If you've ever wondered why consistent branding is such a big deal, especially if you're a small business, then you're in the right place.
A brand name does more than just label; it's your first contact with people. It is the base of what you are, and a way to be different. In a world full of choices, a name that sticks can make you stand out and help you grow. But how do you pick a name that not only sounds good but helps your business too?
The aesthetics of your content go a long way in keeping visitors' attention: roughly 38% will not engage further with your website if they dislike the appearance of your content. Both web design and typography have impacts on legibility and brand. Choosing the right font prevents increasing bounces and improves the user experience.
A company’s brand identity is all the things that make up its public image. Brand identity is more in your customer’s control than you think.
If you’re on any social media platforms — and who isn’t? — you’ve likely seen influencer marketing in action. For example, maybe your favourite blogger shares a recipe using a specific product. The reach of influencers grows each year thanks to the increasing use of the internet. Even startups and small businesses benefit from influencer marketing in 2021.
Web design trends in 2020 have been abundant, due to this, we had to make a second part release. Topping up our list of trends seen in 2020, here in part two we dive into a further five web design trends we have seen making waves. You will want to consider adding these features to your website or at least know about them.
Published by Nic Kerkmeester in Branding, Food for thought, UX Design, UX/UI Design, Web Design, Website Development
Let’s face it, you don’t want to be left behind when it comes to web design trends! A website that is unique, impactful and modern is not only going to stay in style for longer but also set the benchmark for those who follow. Here are the five most impactful web design trends we have seen in 2020 to keep your website both up to date and innovative.