A brand name does more than just label; it's your first contact with people. It is the base of what you are, and a way to be different. In a world full of choices, a name that sticks can make you stand out and help you grow. But how do you pick a name that not only sounds good but helps your business too?
Funding success rates are low, with less than 1% of startups receiving venture capital. This highlights the importance of a compelling pitch deck. A strong pitch deck is crucial for securing the funding your startup needs to thrive. This article outlines the key elements investors look for in a pitch deck and provides actionable advice to help you maximize your chances of securing investment.
Published by Nigel Jordan in Business Development, Creative Culture, Design, Food for thought, Startups
A company’s brand identity is all the things that make up its public image. Brand identity is more in your customer’s control than you think.
If you’re on any social media platforms — and who isn’t? — you’ve likely seen influencer marketing in action. For example, maybe your favourite blogger shares a recipe using a specific product. The reach of influencers grows each year thanks to the increasing use of the internet. Even startups and small businesses benefit from influencer marketing in 2021.
Working remotely has been a common thing for digital professionals for probably at least a decade now. However the current situation with Covid-19 finds many other industries embracing this updated method of teamwork.
Several new clients have been specifically asking about our workflow process lately, so we thought we'd put together an explanation in the following article.
Current web trends and standards is something that every web or UX designer should continuously have their eye on. Read magazines. Follow relevant blogs. Network. Attend meetups. I know it's a big ask to stay on top of everything, but something to consider nonetheless if you plan to stand out in your work!
Published by Nigel Jordan in Business Development