How much do colors really matter when building a brand? If you’re thinking “a lot,” you’re on the right track—but there’s a twist. When it comes to color psychology for neurodiverse audiences, the old rules don’t always apply. Let’s explore why—and how—a thoughtful brand palette can make every visitor feel seen, comfortable, and included.
Let's be real: you're a small business owner, and you're wearing a lot of hats. You don't have to have a sprawling marketing department or an unlimited budget, but there is one thing that you can control that makes a gigantic difference—consistent branding. If you've ever wondered why consistent branding is such a big deal, especially if you're a small business, then you're in the right place.
Funding success rates are low, with less than 1% of startups receiving venture capital. This highlights the importance of a compelling pitch deck. A strong pitch deck is crucial for securing the funding your startup needs to thrive. This article outlines the key elements investors look for in a pitch deck and provides actionable advice to help you maximize your chances of securing investment.
Published by Nigel Jordan in Business Development, Creative Culture, Design, Food for thought, Startups
For years, black text on a white background was standard practice in much of the digital realm. Coders and anybody who knows their way around command prompts have long enjoyed dark-colored backgrounds. But many others who spend their working hours in front of a screen learn to live with harsh whitespace and brutal contrasts.
A website with excellent user experience (UX) is one site visitors want to frequent often. Your bounce rates will go down and conversions will go up. However, if you aren’t attracting the right audience, all your effort is for nothing. Combine UX design and SEO to create the perfect duo of usefulness and function.
A company’s brand identity is all the things that make up its public image. Brand identity is more in your customer’s control than you think.
Marketing professionals keep an eye on the tactics that work to bring in new customers. Marketing trends change from season to season, depending on new technology and where consumers put their money. The last year and a half has been unique thanks to the pandemic and people’s changing priorities.
If you’re on any social media platforms — and who isn’t? — you’ve likely seen influencer marketing in action. For example, maybe your favourite blogger shares a recipe using a specific product. The reach of influencers grows each year thanks to the increasing use of the internet. Even startups and small businesses benefit from influencer marketing in 2021.
More than 95℅ of small startups fail within their first five years of business, according to research by Convergehub. And quite a number of businesses fall into this category simply because they properly fail to take into account, a factor that is an incredibly important driver of consumer satisfaction - the user experience.
UX research, as a discipline in its own right, has been growing exponentially in the past few years. The benefits are significant - it takes the guesswork out of the product design and development process, reduces costs and time, and makes sure you are designing a product that will draw an audience.
That said, good UX research begins with the right questions.