April 25, 2022

Dark Mode UI – The Ultimate Guide

For years, black text on a white background was standard practice in much of the digital realm. Coders and anybody who knows their way around command prompts have long enjoyed dark-colored backgrounds. But many others who spend their working hours in front of a screen learn to live with harsh whitespace and brutal contrasts.

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February 15, 2022

UX Design combined with SEO Leads to a Better User Experience

A website with excellent user experience (UX) is one site visitors want to frequent often. Your bounce rates will go down and conversions will go up. However, if you aren’t attracting the right audience, all your effort is for nothing. Combine UX design and SEO to create the perfect duo of usefulness and function.

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October 8, 2021

Why Your Brand Identity Is More in Your Customer’s Control

A company’s brand identity is all the things that make up its public image. Brand identity is more in your customer’s control than you think.

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September 1, 2021

The Top Marketing Trends to Watch Out for in 2022

Marketing professionals keep an eye on the tactics that work to bring in new customers. Marketing trends change from season to season, depending on new technology and where consumers put their money. The last year and a half has been unique thanks to the pandemic and people’s changing priorities.

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July 27, 2021

Why Influencer Marketing in 2021 Will Be Your Business’s Juggernaut

If you’re on any social media platforms — and who isn’t? — you’ve likely seen influencer marketing in action. For example, maybe your favourite blogger shares a recipe using a specific product. The reach of influencers grows each year thanks to the increasing use of the internet. Even startups and small businesses benefit from influencer marketing in 2021.

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February 22, 2021

UX strategy – 7 questions to ask when validating a new business idea

More than 95℅ of small startups fail within their first five years of business, according to research by Convergehub. And quite a number of businesses fall into this category simply because they properly fail to take into account, a factor that is an incredibly important driver of consumer satisfaction - the user experience.

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December 15, 2020

UX Research: Questions to Ask and Avoid

UX research, as a discipline in its own right, has been growing exponentially in the past few years. The benefits are significant - it takes the guesswork out of the product design and development process, reduces costs and time, and makes sure you are designing a product that will draw an audience.

That said, good UX research begins with the right questions.

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November 14, 2020

Neumorphism

Neumorphism – which can briefly be described as a new take on flat design and skeuomorphism – has in the last year become a huge trend in its own right.

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November 2, 2020

Dark Mode in UX Design

The hype surrounding Dark Mode - a tendency towards designing with a predominantly dark palette, to put simply - has been exponentially rising in recent years. Both tech giants - Apple and Google - have made it an indispensable part of their UIs, many others have followed suit and it has now become one of the most generally sought after UX/UI features.

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September 17, 2020

SEO Web Design – Why Design Is Not Enough

This article explains the importance of SEO Web design and why design alone will not bring sufficient website performance. Maximising your website design with SEO (search engine optimisation) and give your website the fighting chance to be found. Design alone is just not enough.

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