Ever wondered about the influence of Colour Psychology in your digital interfaces? Whether an app, a website, or a digital advertisement, colour choice plays a critical role in the user experience. Let's explore how.
For years, black text on a white background was standard practice in much of the digital realm. Coders and anybody who knows their way around command prompts have long enjoyed dark-colored backgrounds. But many others who spend their working hours in front of a screen learn to live with harsh whitespace and brutal contrasts.
A website with excellent user experience (UX) is one site visitors want to frequent often. Your bounce rates will go down and conversions will go up. However, if you aren’t attracting the right audience, all your effort is for nothing. Combine UX design and SEO to create the perfect duo of usefulness and function.
A company’s brand identity is all the things that make up its public image. Brand identity is more in your customer’s control than you think.
Marketing professionals keep an eye on the tactics that work to bring in new customers. Marketing trends change from season to season, depending on new technology and where consumers put their money. The last year and a half has been unique thanks to the pandemic and people’s changing priorities.
If you’re on any social media platforms — and who isn’t? — you’ve likely seen influencer marketing in action. For example, maybe your favourite blogger shares a recipe using a specific product. The reach of influencers grows each year thanks to the increasing use of the internet. Even startups and small businesses benefit from influencer marketing in 2021.
More than 95℅ of small startups fail within their first five years of business, according to research by Convergehub. And quite a number of businesses fall into this category simply because they properly fail to take into account, a factor that is an incredibly important driver of consumer satisfaction - the user experience.
UX research, as a discipline in its own right, has been growing exponentially in the past few years. The benefits are significant - it takes the guesswork out of the product design and development process, reduces costs and time, and makes sure you are designing a product that will draw an audience.
That said, good UX research begins with the right questions.
Neumorphism – which can briefly be described as a new take on flat design and skeuomorphism – has in the last year become a huge trend in its own right.
The hype surrounding Dark Mode - a tendency towards designing with a predominantly dark palette, to put simply - has been exponentially rising in recent years. Both tech giants - Apple and Google - have made it an indispensable part of their UIs, many others have followed suit and it has now become one of the most generally sought after UX/UI features.